Smart Innovation Hub – Keele University

Content is Key: Discussing marketing approaches during Covid-19

Join Kirsty Rollings (Keele University) along with special guests Fiona Hawkins of PlinkFizz and Paul Brammer of Exesios BDD to discuss marketing approaches in the current situation.

This webinar will be recorded to later be shared online, so if you wish to ask a question and want to remain anonymous, you can do this by submitting a private message to the host using the form at the bottom of the page.

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Meet the Presenters

Kirsty Rollings

Head of Communications and Marketing: Engagement and Partnerships - Keele University

Kirsty is an experienced Marketer and Communicator with over 10 years experience in the Education sector.

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She has recently re-joined Keele University as Head of Communications and Marketing: Engagement and Partnerships. She has successfully led creative multi-platform marketing campaigns, with a focus on impact and has provided marketing consultancy within the sports industry and charity sector. Professional qualifications include Diploma in Professional Marketing and Diploma in Journalism (NCTJ). Kirsty is an Associate of the Chartered Institute of Marketing (ACIM)

Fiona Hawkins

Managing Director - PlinkFizz

Fiona is Managing director at Plinkfizz, one of the Midland’s fastest growing integrated marketing communications agencies, leading the team to...

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deliver unified communications and marketing programmes to provide demonstrable ROI at every stage working on campaigns for both national and local brands. covering a range of areas such as; Campaign development, digital campaigns, market research and analysis, media management, outdoor media, programmatic buying, SEO, PPC, website development, lead generation and Marketing collateral procurement, design and quality control.
Fiona has a marketing career spanning more than 25 years in both B2C and B2B, client and agency side, Fiona’s professional portfolio includes a number of high street brands, not least The Co-operative Travel, also launching the Holiday Hypermarket concept across the UK.
Fiona specialises in transforming the marketing approach for B2C and B2B businesses throughout the UK, evidenced by winning two industry awards, the Prolific North Best Small Agency Award (under 30 employees) and a CIPR (Chartered Institute of Public Relations) Award for Best Integrated Campaign and is a member of the Board at Staffordshire Chamber of Commerce, a Fellow of the Chartered Institute of Marketing, and a recognised industry leader for delivering high-performance marketing campaigns.

Paul Brammer

CEO and Key Account Director - Exesios BDD

Paul has a wealth of experience in marketing and communications and has been Exesios BDD co-founder since 2001. As well as being an official UP partner...

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Member of the DBA (Design Business Association) and a member of the IPM (institute of Place Marking)

He utilises the skillset to lead a skillful team consisting of specialist in the fields of Place Branding, Corporate branding, Graphic design, Programming and Web based solutions, Copywriting and Performance marketing to enable businesses achieve a clear vision and brand strategy.
Paul recently delivered lectures across Europe for the European IBRAVE The Way to Brand Project i.e Place Branding-Real World Examples, Perceptions of places & the importance of understanding where we are in the world, What is branding and a brief history, Sustainable frameworks and tourism in Europe and beyond.
Currently Paul is managing the Perception of Place Brand research insights project for Cheshire and Warrington LEP as part of the UP Team.

Get Involved

Ask the panel a question during or prior to the event.

You can submit questions for the panel prior to and during the live session, this is also a great option if you prefer to remain anonymous to other delegates, we can still discuss your question without identifying you or your company name.